What is Green Monday?
The second Monday of December is Green Monday on December 7! This isn’t a day dedicated to the environment (though that shouldn’t stop you from being eco-friendly), but to all that last minute shopping we’re all getting in before Christmas officially takes over! So leave space on your credit cards, it’s a dash to the finish line!
History of Green Monday
Only 12 years old, this young retail holiday was coined by eBay in 2007 to describe the biggest online sales day in December. It’s called Green Monday because the second Monday of December tends to be the busiest sales day of the month, due to looming holiday shopping deadlines. It’s also, specifically, the last Monday with at least 10 days prior to Christmas — which is important if the gift you bought needs at least 10 business days to arrive. Stores tend to offer some great deals on Green Monday, with prices that can go head to head with Cyber Monday and Black Friday.
Green Monday is utilized by top stores like Walmart, Target, and Amazon. By participating, they’re able to extend the excitement around Black Friday and the holiday shopping season. Discounts can be substantial — some consider it Cyber Monday part 2 as it’s the second biggest day for online shopping. Its online aspect is most popular with Millennials and Gen X, as the majority of Baby Boomers prefer to shop in-store.
The “Green” in Green Monday refers to money, which shoppers are more willing to spend with less than two weeks remaining until Christmas. Green Monday comes with a sense of urgency, which translates into online sales as people rush to complete their holiday shopping lists. The day has never been as promoted or organized as Black Friday or Cyber Monday, but plenty of retailers have gotten in on the holiday dash action by offering can’t-miss deals.
