National Rosé Day

National Rosé Day - Friday, June 13, 2025

Food & Beverage Beverage Drinking Wine

Celebrate summer, friends and all things pink on National Rosé Day! Not many people need an excuse to open a fresh bottle of rosé wine but we’ve got some great ideas on how to turn the day into a fun and memorable occasion. Held every year on the second Saturday in June, this year falling on June 13, National Rosé Day was started by Swedish Rosé house Bodvár to pay homage to this glorious summertime wine. Whether you prefer your rosé still or bubbly, sweet or dry, deep pink or more orange, raise a glass to this perfect summer sipper.

History of National Rosé Day

When the sky clears up, the sun is shining and the sunbeds come out, it’s the perfect time to get yourself a glass of the silky pink drink. But who was the magician that first bottled the pink haziness of the dusk sky?

Unfortunately, the exact moment when the beverage was first made is still unknown since long ago, many of the more familiar red wines were commonly pink in color. This is because the techniques used to make darker wines like hard pressing weren’t widely practiced. Places like ancient Greece, who were experts in all things wine, preferred the lighter drinks as you appeared more civilized. 

The Greeks and Romans finally figured out a way to separate their red and white wines, but it was around the middle ages when people from Phocaea, modern-day Turkey, brought grapevines to the old city of Marseille, turning people’s heads towards rosé.

However, rosé had its coming to America party a bit too late. It wasn’t until recent times one of the famous American wineries, Sutter Home Winery, tried to replicate the summer drink — and failed, with their first result being too sweet with an unpleasant aftertaste. That didn’t stop the winery from finding a way to perfect the recipe and become the first producers of the blush drink. 

Nowadays, rosé is associated with all things chic, class, glamour, etc. It’s so widely popular, that it’s considered a wine to quench thirst. An easy-going drink to sip on while you’re cooking or a refreshment offered to guests before having dinner. 

The bubbly rosé status was solidified in 2014 when the Hamptons had a shortage of rosé. And it wasn’t a surprise that in October of the same year National Rosé Day was made official.

National Rosé Day timeline


The first American-made rosé is released

Sutter Home’s White Zinfandel firmly placed rosés in the wine racks of wine lovers across the country


The first rosés arrive in the US

Wine merchant Henry Behar introduced Las Lanzas Rosé wine from Portugal to American palates

14th Century

A noble wine

Rosé from Provence is considered prestigious, for kings and aristocrats

600 BC

Wine and vines arrive in France

Greek traders brought the start of the Provence wine industry

National Rosé Day FAQs

Is rosé made from the same grapes as red wine?

Yes, the only difference is that with the red wine the skin of the grape is left on longer with the juice when fermenting, giving it the darker red color.

When exactly is National Rose day?

This year, 2020, it lands on June 13 but the holiday is actually on the second Saturday of June. That way you can always celebrate it and have fun all weekend long!

Is rosé expensive?

You can most definitely buy an expensive bottle of rose, the same way you could overspend on a burger. But rosé is not historically known to be an expensive wine, at one point you could get yourself a good bottle for $15. Its popularity has risen since then, but the best ones for your buck are around $20-$30.

5 Facts About Rosé That Will Blow Your Mind

  1. Bubbles? Maybe.

    Rosé wine comes in both fizzy and non-bubbly versions, making it perfect for a variety of wine lovers

  2. A rosé for everyone

    The versatility of rosé continues in its extensive palate of flavors, ranging from very sweet to dry and everything in between.

  3. Versatility

    Thanks to its extensive varieties, a Rosé goes well with everything from seafood to spicy food, BBQ and cheeses. It can also be used to make a tasty sangria.

  4. Perfect for summer

    Rosé has earned the nickname “summer water” due to its refreshing taste. Need we say more?

  5. Ice Cool

    A New York bar called Primi made a slushy version — Frosé.

National Rosé Day Activities

  1. Throw a pink party

    National Rosé Day is all about being pretty in pink. Go all out on the rosy front by dressing in pink, decorating with cherry blushing blooms, and serving up a variety of rosy-hued dishes! And of course, make sure you're serving rosé in your cups!

  2. Host a wine tasting

    Gather your friends and discover the rosé wine revolution together. Consult your local wine shop for recommendations on a range of rosé wines to taste. Serve with a variety of cheeses and other snacks and find your new favorite.

  3. Experiment with rosé cocktails

    You should know by now how adaptable rosé wine is. No matter the occasion, food, or taste of the drinker, rosé has something to make everyone smile. That flexibility extends to its mixability; grab the cocktail shaker and get testing.

Why We Love National Rosé Day

  1. It gives us the opportunity to try something new

    Most people stick with the same old boring red or white. National Rosé Day forces us to spread our wine-drinking wings and sip on something different. So branch out and live a little! You won't be sorry.

  2. It's a versatile drink

    Beer is the traditional go-to drink when having friends over for a summer BBQ, but rosé wines are a great accompaniment to grilled meat and vegetables! This wine comes in many varieties so there's sure to be one to perfectly accompany your favorite meal.

  3. It's so pretty

    National Rosé Day is the perfect opportunity to appreciate the beauty in life, and in your glass! Rosé reminds us that life is filled with small moments of beauty.

Also on Fri Jun 13, 2025...