World Nutella Day

World Nutella Day - Wednesday, February 5, 2025

Food & Beverage Chocolate Dessert Nuts Pop Culture

Nutella is a spread flavored with hazelnut and cocoa. First introduced in Italy in 1964, the product is popular throughout the world. World Nutella Day, first held in 2007, was the brainchild of Nutella enthusiast and blogger Sara Rosso. Fans love it. Each year Nutella maker Ferrero selects one Nutella lover to lead the celebration. On February 5, Nutella fans post pictures, recipes, and messages declaring their love and loyalty to the popular spread.

Happiness is a warm taste of hazelnut spread on a warm flaky pastry! That hazelnut spread is known across the world as Nutella. It can be spread on toast or put into the center of pastries or other baked goods. I don’t know about you but I have been known to consume it simply with a spoon or finger! Don’t laugh! I’ve seen others use pretzel sticks to get their taste of it or even potato chips! I’m sure if you are a fan you have your favorite way to get your Nutella fix! World Nutella Day is the day to share all your ideas with the world!

History of World Nutella Day

World Nutella Day was first celebrated in 2007. The idea for the day came from Sara Rosso who was an American blogger who was living in Italy at the time. What made her think to start World Nutella Day? Why her love of the product of course! The fans of Nutella embraced the day with gusto and took the joy of the day to social media around the world!

2015 saw the transfer of the Day from Sara to the company that makes Nutella, Ferrero. Making this transfer allowed for the day to become even larger and ensured its longevity. The company has done some pretty creative things to support World Nutella Day. There is a website ( to keep current on all of the plans for the holiday. You can even sign up for a chance to become the Chief Nutella Ambassador!

How to celebrate World Nutella Day

The is really no wrong way to celebrate World Nutella Day. No matter how you spread it, melt it, share it or horde it, the joy that comes once you taste it makes it the best World holiday ever! Oh, did I forget to mention that if you enjoy it on others days the previous statement stands? Any day with Nutella in it is the best day ever!

To truly make the day special, why not try something new with your jar of Nutella? Head on over to your favorite search engine and just type in the phrase “Nutella recipes” and a plethora of ideas will appear. Just pick the one that wakes up your taste buds and gives it a try. Take some pictures while you do and share with the world on your social media. Spread the love and the goodness of Nutella.

Are your friends as creative in the kitchen as you? Why not hold a competition and see who makes the best creation? The prize can be social media stardom and a big jar of Nutella of course!

If you just don’t find the right recipe for you, there are recipes and ideas on the website mentioned above. When you are sitting there enjoying the fruits of your culinary labors, don’t forget about the next generation! Share some of your goodies with the kids so that they too will be able to one day enjoy Nutella dishes. Your imagination is the limit!

World Nutella Day timeline


The Nutella Cafe

The first Nutella Cafe opened on Chicago's Magnificent Mile.


50 years!

Nutella marked its 50th anniversary by holding celebrations in 10 countries throughout the world.


Largest breakfast ever!

Nearly 28,000 Nutella enthusiasts gathered in Gelsenkirchen, Germany, to participate in the world's largest continental breakfast.


Australia discovered Nutella. "Aus-tella," anyone?

Nutella launched in Australia and opened its first plant outside Europe — in Sydney.


Introducing, Nutella!

The son of of the company's founder created the first-ever jar of a new hazelnut cream. He soon named the new delight Nutella.

5 Ways To Enjoy Nutella

  1. Make a sandwich

    Find two slices of bread. Spread a thick layer of Nutella on one. Slap the other on top. And there you have it!

  2. Add ice cream

    Nutella makes a perfect topping for ice cream, especially after being heated up.

  3. Nutella for breakfast?

    Nutella goes well on a bagel or as stuffing in a crepe.

  4. Donuts!

    Rather than using a regular creme or custard filling for your donuts, try Nutella.

  5. The easy way

    Just rip the top of that tub of Nutella and have at it with a spoon.

World Nutella Day Activities

  1. Try it

    If you've never tried Nutella, you can find it at almost any grocery store. Pick up a tub of the creamy mixture. Putting it down is the hard part.

  2. Make it your own

    There are lots of recipes online for baking with Nutella, but that doesn't mean you can't come up with your own. The company encourages fans to explore new ideas for baking with Nutella, and to spread the word when they come up with something delectable.

  3. Join the party

    World Nutella Day offers a host of opportunities for Nutella fanatics to get involved. You can host a Nutella party, write a Nutella poem or song, or create some Nutella art. You can also share photos and recipes on social media using the hashtag #WorldNutellaDay.

Why We Love World Nutella Day

  1. Nutella is magic in the mouth

    It's the perfect combination of cocoa and hazelnut! People of all ages — kids, teens, and adults — go nuts for it. Chefs throughout the world can only wish they had come up with the combination that has put smiles on so many faces.

  2. It's versatile

    The beauty of Nutella is that you can put it on almost anything. Kids eat Nutella sandwiches. You can make Nutella ice cream. You can bake Nutella cakes and brownies. Ferrero, its parent company, practically begs you to find a dessert in which Nutella won't work.

  3. It was an accident

    There was a shortage of cocoa in the Piedmont region of Italy back in the 1800s. To stretch the supply, chocolate was mixed with ground hazelnuts, and the kids went crazy for it. When the cocoa supply returned, the kids refused to switch back. Nutella became the creamy version of the mixture, which was initially produced in blocks.

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