July 15 is National Clean Beauty Day, to celebrate the clean beauty movement — products that are mindfully created, produced with healthful ingredients, sustainably and ethically sourced and made with the health of our bodies and the environment in mind. National Clean Beauty Day is the brainchild of Juice Beauty — the ‘OG’ of this movement as named by ELLE, Cosmo, Forbes and more (at which time the Juice Beauty team quickly dubbed OG “Original Green” brand). The antioxidant-rich skincare & plant-based makeup brand has been challenging the decades-long status quo in the beauty industry by pioneering and radically transforming the chemistry of cosmetics.
Celebrating its 15th Birthday, Juice Beauty started National Clean Beauty Day to raise awareness about the use of organic plant-based ingredients, how they can have better efficacy than conventional ingredients, as well as the avoidance of harmful and unnecessary ingredients in beauty products. The brand, and the movement they spearhead, use authentically organic ingredients to create products with clinically validated age defy and blemish clearing benefits. Their list of “never use” cosmetics ingredients numbers into the thousands as they will never use an ingredient that can be potentially harmful to humans, animals, or the planet. Click here for more information.
Juice Beauty’s formulations are based around antioxidant-rich, certified organic, botanical juices as a base rather than petroleum. Their chemists then add powerful plant-based ingredients to that base to achieve the highest efficacy in age defy and blemish clearing skincare on the market.
History of National Clean Beauty Day
July 15, 2020 may be the inaugural celebration of National Clean Beauty Day, but its roots go back more than 15 years. Wellness expert and serial entrepreneur Karen Behnke had spent years in the wellness industry building one of the first corporate wellness companies that she started in the early 1980’s; and Karen served on various Board of Directors of fitness companies and more. But as she worked to grow the wellness industry focused on fitness and nutrition, she had not paid much attention to her own personal care products. That is until, at the age of 40 while pregnant with her first child and concerned about skin absorption, Karen developed a keen interest in the ingredients found in the beauty products she was using. She was stunned to find that both her expensive department store and inexpensive drug store products contained potentially harmful ingredients.
Over the next few years Karen set her sights on changing not only her personal care regimen but she wanted to affect change in the entire beauty industry. For more than five years, she worked with PhD chemists, physicians, microbiologists, and other experts to solve the complex organic formulation challenges to create authentically organic products with high efficacy and to perfect Juice Beauty’s chemistry.
Juice Beauty was founded in 2005 (when Karen purchased the trademark Juice Beauty) with a mission to create the highest performance skincare products but Karen vowed to never use an ingredient that could be harmful to humans, animals, or the planet. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base (rather than PEGS/petroleum derivatives or water) and combining with powerful skincare ingredients, it would yield better results than conventional or natural products. Multiple clinical tests proved her right.
Juice Beauty, being the “OG” also has an organic farm in Sonoma County, California to bring ingredients truly ‘farm to beauty’. “Our farm brings Juice Beauty’s organic ingredients to life and allows us to more closely connect with our antioxidant-rich ingredients. The stunning 20-acre vineyard and olive grove serves as inspiration for future innovation and to provide ingredients for our products,” said founder Karen Behnke, who has dedicated her entire life to health, wellness, fitness and organic living. The Juice Beauty farm highlights Karen and the team’s California organic and wellness lifestyle and really brings to life how organically farmed ingredients can have higher antioxidant performance.
Juice Beauty is also a leader in the sustainability movement. They are committed to sustainability practices across their packaging, manufacturing, sustainable headquarters, and solar powered farm.