What is Cyber Monday
Cyber Monday is celebrated the Monday after Thanksgiving weekend. Established in 2005, Cyber Monday is the Internet’s answer to brick-and-mortar holiday shopping. Unlike Black Friday, Cyber Monday gives you the chance to shop those amazing Black Friday deals from the comfort of your couch or office.
History of Cyber Monday
Cyber Monday was invented in 2005 by Ellen Davis, the president of the National Retail Foundation. Data had shown that the Monday after Thanksgiving was experiencing higher than usual traffic for retail shopping while individuals were at work. Analysts were led to believe that’s because individuals had spent the weekend window shopping among the madness of Black Friday and, rather than use the typically slower residential internet speeds, waited until Monday when they were bored at work to buy what they liked over the weekend.
Thus, Cyber Monday was created as a way for brands to leverage two things: Workplace boredom and the convenience of shopping online versus in store during the Wild West of Black Friday.
Since then, Cyber Monday has steadily grown as one of the major shopping days of the year. With the likes of Amazon and increasingly affordable high-speed internet, shopping online has become more woven into the fabrics of American lives. Nearly everything can be bought and sold with about one click or two.
Additionally, as the holiday grew, so too did the day. Now, Cyber Monday sales may start the Monday before Cyber Monday (making it Cyber Week?). The nomenclature is still unknown. But what we do know is that Cyber Monday is much bigger now than just an ahead of its time insight in 2005
Who doesn’t love shopping? More and more people these days are switching from the hassle of going outside to shop in the busy and crowded stores to the convenience of online shopping, where mail trucks can deliver their products right to their door.
The rise of the internet is growing significantly, and because more and more companies are producing an online presence, Cyber Monday becomes a day when profits soar and consumers get their spending gig going. So strap into your comfy computer chairs and let’s learn about Cyber Monday!
History of Cyber Monday
Cyber Monday was originally conceived by Ellen Davis, senior vice president of the National Retail Federation, and was first used in the e-commerce community during the 2005 holiday season. This holiday was based on research conducted by the NRF, which stated that one of the biggest shopping days of the year was the Monday after Thanksgiving.
Many people who would go out and window shop during Thanksgiving would then connect to their internet and buy what they want. However, because the internet was slow during that time, Cyber Monday grew slowly in popularity, by 26 percent each year according to the Reader’s Digest.
It wasn’t until 2014 when online retailers earned over $2 billion in profits that Cyber Monday became one of the biggest shopping holidays in the United States. Many other countries since then participate in Cyber Monday, and according to Adobe Digital Insights, Cyber Monday exceeded greatly by $3.45 billion in profits, raising the bar for retailers significantly.
Although it isn’t the biggest profitable holiday, as Single’s Day in China takes the cake at $14.3 billion in 24 hours, Cyber Monday is exceedingly popular among Americans as one of the best days to shop online and save lots of money, even though you’re spending it.
How to celebrate Cyber Monday
Check out your favorite stores online and buy while the sales are hot! Subscribe to your favorite store for email updates on sales so you can be prepared for the big day when your favorite items are limited but cheap in price. Use the hashtag #CyberMonday on social media as a way to ramp up your excitement and convince your friends to join the fun.
Also, download your favorite store apps, because buying online is as easy as pie, even when you don’t have a computer. Maybe even go to your library’s computer if you’re desperate for those sales. Don’t forget your wallet.
